Real Estate Marketing for Developers

The buyer decides online long before setting foot in the development. We remove their doubt from the first click to speed up the pace of sale.

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New-build development

The challenge

·Developments that take too long to sell due to a lack of digital trust.
·Ad spend that generates clicks, not qualified visits.
·Without a defined funnel, leads go cold before the reservation.

Our approach

→Real estate SEO and Google Ads focused on real buying intent.
→Sales funnels that nurture the investor up to the reservation.
→Content marketing that positions each development.

The outcome

You speed up the sale of your developments and lower your cost per sale.

How we help you

A system, not scattered actions.

High-intent real estate SEO

We rank for 'new build + area' and for the searches of those already looking to buy, a channel with surprisingly low competition relative to its volume.

Google Ads focused on reservations

Campaigns measured by qualified lead and cost per reservation, not by clicks: every euro chases a deal, not a vanity metric.

Funnel and buyer nurturing

Landing pages per development, integration with portals and CRM, and automated follow-up so no lead goes cold before the reservation.

Development content and visuals

Photography, virtual tours and content that remove the investor's doubt from the first click.

What's included

✓Digital sales strategy per development.
✓Real estate SEO and Google/Meta Ads campaigns.
✓Landing pages per development with CRM and portal integration.
✓Acquisition and nurturing funnel up to the reservation.
✓Dashboard with cost per lead and per sale.

Who it's for

Developers and new build

Sales per development with landing pages, Meta Ads and qualified B2C leads.

Estate agencies

Owner acquisition, portfolio management and local visibility.

Estate agents

Personal brand and your own acquisition to stand out.

Our method

The Masterplan: strategy and measurable results.

Every action follows a phased plan, so your marketing becomes a measurable asset instead of a pile of loose tactics.

Explore our methodology ↗

Case studies

Real results in the sector.

See how we work with construction and industry companies: the starting point, what we did and the result.

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FAQ

Frequently asked questions about Property developers

Does SEO work for estate agencies and developers?

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Very much. Ranking for 'new build + area' or 'flats in [neighbourhood]' attracts traffic with real intent and has low competition relative to its volume, making it one of the most profitable levers in the sector.

How do I speed up the sale of a specific development?

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With a dedicated landing page per development, high-intent campaigns, and a funnel that nurtures the buyer with information and trust up to the reservation, integrating portals and CRM so no lead is lost.

Which channels work best in real estate?

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Local SEO and Google Ads for direct acquisition, portals like Idealista and Fotocasa for volume, and Instagram and visual content to build trust. The website and CRM close the loop.

Does it work for agents, agencies and developers alike?

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We adapt the strategy to each profile: the individual agent (personal brand), the agency (acquisition and portfolio) and the developer (selling new build per development).

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SEM and advertising ↗Sales funnels ↗SEO ↗

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We review strategy, channels and commercial priorities for construction and industry.

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