SEM and Paid Advertising

Advertising that generates real business opportunities, not worthless clicks, with absolute control of the cost per opportunity.

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SEM · opportunity acquisition

The challenge

·Campaigns that burn budget with no return.
·Low-quality, expensive leads.
·No real measurement of cost per qualified opportunity.

Our approach

→Campaigns segmented by intent and by sector.
→Continuous optimisation toward CPO, not clicks.
→Landing page and funnel aligned with the campaign.

The outcome

You generate qualified opportunities at a controlled cost.

How we help you

A system, not scattered actions.

Google Ads by intent

Search campaigns segmented by real hiring intent, not by click volume.

Paid social advertising

Meta, LinkedIn and other networks to reach your decision-maker where they research, with messages by sector and stage. All paid advertising is managed here.

Optimisation toward CPO

We measure and optimise by cost per qualified opportunity, not vanity metrics; every euro chases a business opportunity.

Aligned landing page and funnel

The campaign doesn't end at the click: we connect ad, landing page and funnel so the lead isn't lost along the way.

What's included

✓Campaign strategy and structure by intent.
✓Google Ads and paid social advertising.
✓Landing pages and conversion tracking.
✓Continuous optimisation toward CPO.
✓Performance reports (CPO, CPA, ROAS).

Our method

The Masterplan: strategy and measurable results.

Every action follows a phased plan, so your marketing becomes a measurable asset instead of a pile of loose tactics.

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Case studies

Real results in the sector.

See how we work with construction and industry companies: the starting point, what we did and the result.

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FAQ

Frequently asked questions about SEM and advertising

What sets your SEM apart from a generic agency's?

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We optimise toward the cost per qualified opportunity, not clicks or impressions. In long B2B cycles, what matters is how many real business opportunities each euro generates.

Is social media advertising included here?

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Yes. At Creative Walls we group all paid advertising under SEM: search (Google Ads) and social media (Meta, LinkedIn, Pinterest…). Organic social management is a separate service.

How much does a paid advertising campaign cost?

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There are two parts: the ad spend (the budget that goes to the platform, which you decide) and the management fee. It's sized to your objectives, with a tailored proposal.

Which is better, SEO or SEM?

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They don't compete, they complement each other: SEM delivers immediate results and SEO builds sustainable traffic. The usual approach is to start with SEM while SEO matures.

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SEO ↗Sales funnels ↗Digital marketing strategy ↗

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We review strategy, channels and commercial priorities for construction and industry.

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