The construction sector in Spain: growth, digitalisation and specialisation.
The sector is growing by around 3.5% a year, but it's still one of the least digitalised. Here we explain what's happening and why each type of company needs its own marketing strategy.
Sources: SEOPAN, Construction Industry Observatory and INE · approximate figures, to be confirmed at source before publishing.
Around a third of construction companies don't even have a website. In a market where the client searches and compares online before hiring, that absence translates into lost opportunities. It's also the sector with the fewest IT specialists and one of the most lagging in digital transformation.
A sector that's growing but barely digitalised opens a clear window of opportunity: whoever invests in an online presence sooner captures a growing demand that most competitors don't yet compete for. Relying only on word of mouth has a cost: the projects that go to whoever does appear on Google.
A strategy for each type of company.
Each type in the construction ecosystem has a different client, sales cycle and channels. That's why we work with a specific strategy for each one.
Behind every sector strategy is our method, The Masterplan, which turns marketing into a measurable asset.
Explore our methodology ↗Frequently asked questions about the construction sector
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