Marketing for Subcontractors and Trades

Escape the price wars of generic directories and generate your own opportunities for direct work.

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Trades · direct work

The challenge

·Dependence on platforms that compare you on price alone.
·Without a presence of your own, no direct clients arrive.
·An irregular workload depending on the season.

Our approach

→Website and local SEO to win direct work by trade and area.
→Reputation and reviews that build instant trust.
→Winning higher-value construction firms and private clients.

The outcome

You fill your calendar with direct, better-paid work.

How we help you

A system, not scattered actions.

Google Business and reviews

We optimise your profile and generate a steady stream of reviews: it's what most decides who someone in your area calls.

Local SEO by trade and area

We rank 'your trade + your area' to win direct work, without intermediaries taking a margin.

A simple website that converts

You don't need a big website, but one that builds trust, collects quote requests and reinforces your Google profile.

B2B acquisition with construction firms

Presence and a dossier to win contracts with main contractors and higher-value private clients.

What's included

✓Google Business Profile optimisation and review strategy.
✓Local SEO by trade and area.
✓Simple acquisition-focused website.
✓B2B presence to win construction firms.
✓Fast lead-response process (WhatsApp/call).

Our method

The Masterplan: strategy and measurable results.

Every action follows a phased plan, so your marketing becomes a measurable asset instead of a pile of loose tactics.

Explore our methodology ↗

Case studies

Real results in the sector.

See how we work with construction and industry companies: the starting point, what we did and the result.

View case studies ↗

FAQ

Frequently asked questions about Subcontractors and trades

How do I win more direct clients as a self-employed tradesperson?

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With an optimised Google Business profile, steady reviews, local SEO for your area and, if needed, local campaigns. That way you show up when someone nearby searches for your service, without going through platforms.

How do I compete with platforms like Habitissimo?

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By winning direct clients with your own visibility, avoiding commissions and building loyalty with reviews and good service. The platform compares you on price; your brand sets you apart.

Is a website worth it if it's just me?

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Yes, even a simple one: it builds trust, collects quote requests and reinforces your Google profile. You don't need a big website, but one that converts.

What if I mostly work as a subcontractor for construction firms?

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We build your B2B presence (dossier, references, LinkedIn) so more main contractors find you and hire you.

Continue here

SEO ↗Social media management ↗Construction firms ↗

Free audit

Request your free audit.

We review strategy, channels and commercial priorities for construction and industry.

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