Representative cases in construction and industry.

The studio had a spectacular portfolio but an outdated website that didn't convert, zero Google positioning and an irregular social presence. Its acquisition depended entirely on referrals, with months of overload followed by others of drought.

• →A digital marketing strategy that set the goal on the number of qualified commissions, not followers.
• →A new portfolio website focused on conversion and local, by-specialty SEO ("architect + area").
• →Social media management with judgement (Instagram and Pinterest) and project content creation.
• →An acquisition funnel so no commission request is lost.

The studio went from sporadic referral enquiries to a steady flow of project requests from the website, with the ability to choose the highest-value commissions.

The company ran scattered actions —a bit of social, occasional campaigns— with no measurement or common thread, and didn't know which part of its investment generated projects and which drained budget.

• →A comprehensive digital marketing audit: website, SEO, campaigns, analytics and competitors, with a priority plan by impact.
• →From the diagnosis, a focus on SEO optimisation: technical fixes, architecture and content by search intent.
• →Positioning with developers and private clients looking for a construction firm in their area.

With the audit they stopped investing blindly and, after the SEO optimisation, started appearing in construction searches in their province and receiving qualified quote requests on a recurring basis.

It had no website or a structured sales funnel. Interested clients arrived by referral or social media, but many requests went cold with no follow-up, and there was no way to show projects or filter by budget.

• →A new website with a visual portfolio of installations (before/after) that conveys quality and builds trust for a high investment.
• →A sales funnel: landing page by product, lead generation and structured follow-up so no request is lost.
• →SEO by product and area (bioclimatic pergola, enclosure, roof) to capture demand with intent.

It went from having no presence of its own to showcasing its best projects and winning qualified requests, with a process that prioritises profitable quotes instead of chasing every enquiry.