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CASE STUDY · ROOFS, GARAGES AND PERGOLAS · AI

Clients who message at night are no longer lost

The same Texas pergola company was losing enquiries that arrived outside office hours. We built an AI assistant that replies instantly, in English or Spanish, qualifies the lead and leaves it ready in the CRM for the team.

Marketing for roofs and pergolas →
Manager reviewing the work of an AI agent
01

Fact sheet

Sector
Roofs, garages and pergolas
Market
Texas (USA), bilingual audience
Channels
Instagram and Facebook Messenger
Tools
ManyChat + ChatGPT + CRM automation
Services
AI for business, automation
02

Figures

4-5 a month

qualified leads that used to be lost

24/7

instant replies, weekends included

2 languages

English and Spanish, depending on the client
03

Starting point

A USD 15,000 pergola is something people think about at night, calmly, after work. And that's exactly when they send a message on Instagram or Messenger.

Those messages went unanswered until the next day. By then, many had already contacted another company. On top of that, a large part of the Texas audience writes in Spanish, so the company needed to answer in both languages.

04

What we did

  1. 01 · Weeks 1-2

    Geotechnical Survey and Audit

    We looked at when messages arrived, what people asked and what information the sales team needed to prepare an estimate.

  2. 02 · Weeks 3-5

    Blueprints and Structural Design

    We designed a short conversation that detects the language and collects the essentials: area, ZIP code and approximate size of the space. If the client asks something off-script, the AI answers with the company's information.

  3. 03 · Weeks 6-8

    Construction and Asset Development

    The assistant runs on ManyChat and ChatGPT across Instagram and Messenger, with reviewed replies in English and Spanish.

  4. 04 · Weeks 9-12

    Launch and Activation

    Every qualified lead is sent automatically to the CRM with its details (area, ZIP code, size, language). In the morning, the team has it ready to contact, with nothing to copy by hand.

  5. 05 · Weeks 13-16

    Certification and Maintenance

    We review conversations regularly to fine-tune questions, correct answers and add new service areas.

  6. See our full method →
05

Result

4-5 qualified leads a month that used to be lost for lack of out-of-hours cover.

The team starts the day with the information it needs to send the estimate, without wasting time on basic questions.

No extra hires to cover nights and weekends. With an average ticket of USD 15,000, recovering a single project a month pays for the system many times over.

06

What we learnt

AI doesn't replace the sales team: it prepares the ground. The real value isn't replying quickly, it's arriving the next morning with a qualified lead and all its details in the CRM.

07

Services

08

How many clients message you when nobody's there?

We'll show you how we'd build an AI assistant for your company, connected to your tools.

I want 24/7 cover

We reply within 24 business hours.

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