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CASE STUDY · ROOFS, GARAGES AND PERGOLAS · WORK IN PROGRESSWORK IN PROGRESS

An email funnel that stays with the client while they decide

Hardly anyone visiting a pergola company's website is ready to ask for a quote that same day. We designed a system that captures that person with a useful guide, follows up with automated emails and keeps the company close until they're ready.

Marketing for roofs and pergolas →
Sales rep reviewing quote follow-ups with the CRM on screen
01

Fact sheet

Sector
Roofs, garages and pergolas
Market
Texas (USA)
Tools
n8n (in-house automation) + Amazon SES (sending)
Launch
October 2026
Services
Sales funnels, content creation, email, automation
02

Figures

24 pages

of design guide for the client

6 emails

automated, one for each key question

Pennies

per send, with no email-tool subscription
03

Starting point

Nobody buys a USD 15,000 patio in an afternoon. Clients compare, talk it over at home, look at photos and come back weeks later. The website was getting visits that left without a trace, and nothing kept in touch with those people during weeks of deciding.

04

What we did

  1. 01 · Weeks 1-2

    Geotechnical Survey and Audit

    We looked at what was holding the purchase back: materials, permits, timelines, financing and how to design the space.

  2. 02 · Weeks 3-5

    Blueprints and Structural Design

    We designed the full journey: what the website offers, what the person receives each day and when they're invited to request a quote.

  3. 03 · Weeks 6-8

    Construction and Asset Development

    We created a 24-page downloadable guide, a website pop-up with separate newsletter consent, a six-email sequence and an opt-in weekly newsletter.

  4. 04 · Weeks 9-12

    Launch and Activation

    Everything runs on its own through in-house n8n automation and Amazon SES: sign-up and instant guide delivery, scheduled emails, click and unsubscribe tracking, bounce handling, sales alerts, CRM copies, a daily summary and bot protection.

  5. 05 · Weeks 13-16

    Certification and Maintenance

    We review opens and clicks for every email to improve subject lines and content, and prepare fresh content each week for the newsletter.

  6. See our full method →
05

Status

Live since October 2026, with the first subscribers already in. We'll update this case with results as soon as there's enough data.

The system has only just launched, so there are no results figures yet.

Next phase: a 3D configurator on the website so clients can design their pergola and receive it by email.

06

What we learnt

A good funnel doesn't push: it answers questions in the order the client asks them. And building it on in-house tools means it can grow without costs rising with every new lead.

07

Services

08

Is your website letting go of people who aren't ready yet?

We'll propose the funnel we'd build for your company: what to offer, what to send and when.

I want my funnel

We reply within 24 business hours.

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